Fix your marketing. Train your team. Get a clear plan.
A complete digital marketing service for small businesses who know their marketing needs work but aren’t sure where to start.
- Marketing Audit: What’s working and what isn’t
- Action Plan: What to do now, what to do later and what not to do
- Quick Fixes: Simple and effective changes I can make on the spot
- Team Training: The basics or advanced – whatever you need
1. Marketing Audit
- Website content, structure, UX and accessibility
- SEO and search visibility
- Social media, email, tone of voice and messaging
- Customer journey and conversion gaps
- WordPress or site backend review
- Analytics and traffic insight
2. Action Plan
- Quick wins you can implement immediately
- Medium-term priorities for the next 3–6 months
- Long-term strategic improvements
3. Quick Fixes
- Update content and messaging
- Clean up SEO basics
- Improve structure and calls to action
4. Team Training
- Train your existing team to deliver better marketing
- Whether they’re new to marketing or want to level up
- Usually 2-3 one-hour sessions, one-to-one or small group
What You Can Expect
Within two weeks, you’ll know what’s working, what’s not, and exactly where to focus next. Your team will have a clear path and the confidence to deliver it.
How It Works
I charge a flat fee of £1,600 + VAT
Need help putting the action plan into action? Follow-on support available.
Need help setting up CRM flows, landing pages, or email journeys? I can support that too, just ask.
About Me
I’m Sam Roads, a senior marketer with over 20 years’ experience. I’ve led marketing for startups, charities and tech firms, sometimes on a shoestring, sometimes with seven-figure budgets.
I’ve founded and grown four Welsh businesses, trained hundreds of business owners for Google, and worked hands-on with organisations like Cardiff Samaritans and Kaleidoscope Project.
I specialise in making sense of messy situations, spotting the biggest issues fast, and helping teams take action without wasting time or money.
Case Study: Kaleidoscope Project
Kaleidoscope’s marketing had settled into a routine; the small in-house team was stretched thin and hadn’t had time for CPD; they hadn’t been able to step back and make a clear plan. They needed practical, hands-on support to understand what was working, fix gaps, and build a sustainable strategy.
We started with a full audit. That uncovered several areas for improvement:
- Their Birchwood site wasn’t even appearing in search results. After a deep dive into technical and content SEO, it ranked #1, and traffic grew fivefold.
- Their main website was overloaded with unnecessary content. I overhauled the navigation, rewrote key pages in plain English, and simplified the recruitment funnel.
- Their brand voice needed long-term work. We made a plan, but also found quick wins that improved clarity straight away.
Some team members had never had formal marketing training, they’d simply been handed the job. I delivered tailored sessions to build confidence and skills quickly. For one team member already doing a marketing degree, I focused on more advanced, technical support.
What made it work? I didn’t just deliver a to-do list, I helped them understand the why and the how. That made the changes stick.
“Beyond the technical expertise, what stood out was Sam’s collaborative approach and genuine commitment to our cause.” — Claire Chandler, Marketing Manager, Kaleidoscope Project
Ready To Get Started?
Book a 15-minute video call to discuss your specific situation – no sales pitch, just my best advice on whether this service is right for you, or signposts to other options.
Book a free intro Google Meet call:
calendly.com/samsroads/new-meeting
Or get in touch:
samsroads@gmail.com • 07812 649543 • linkedin.com/in/samroads
“As a result of a constructive critique of our online presence we were able to refine our activities making them simpler and more attractive. Sam was particularly good at explaining sub-optimal approaches to communication and enabling us to recognise this and make improvements.”
– Gerry Gavigan, Trustee – London Go Centre